Sky is giving some of its customers a holiday when it comes to paying for Sports packages, letting them coast until July 1, which suggests that the broadcaster has accepted that there will not be any live sport to show over the next three months.
The offer has not been advertised but was rather extended to a customer who queried the possibility of cancelling services. It is no doubt in part down to Sky trying to prevent its current customers from cutting the cord totally during the coronavirus COVID-19 lockdown.
Sky Movies are currently being offered free of charge to sports fans, with the company using this kind of entertainment content to hold on to their subscribers during the upcoming live sports drought.
Chris Major, a spokesman for the broadcaster, revealed recently that the company has offered all its Sky Sports customers a courtesy upgrade to entertainment content, acknowledging that live sports have basically shut down and will remain so for the next while.
Major says that feedback has been very positive, but that his company understands that certain people want or need more than that. He stated that these individuals are being encouraged to contact Sky so that a deal can be hashed out for them.
Major said that a very small number of people have opted to simply pause their subscription to Sky Sports, but, for the most part, their users have remained in place as they round up their entertainment possibilities during the lockdown.
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