The 2017 Women’s Rugby World Cup will be the last to carry the name with World Rugby launching a sex neutrality strategy for their competitions on Wednesday. The 2021 edition of the women’s version in New Zealand will simply be regarded as the 2021 Rugby World Cup 2021, with ‘Women’s’ being dropped out of the name for all future events.. This will also apply to their Sevens World Cup competitions – gender has never been specified by the men’s tournaments.
Other sports, such as hockey and football, still label their showpiece World Cup Women’s Hockey activities and World Cup Women’s Football. Their declaration reads that World Rugby has announced that they will no longer be including any gender in their upcoming flagship 15s and sevens Rugby World Cup events. This is being done to increase the neutrality within the sport, and as an act of dedication to brand sustainability across its portfolio.
It went on to say that for the first time in a major sporting federation, the women’s designation will be dropped forever for the start of the 2021 Women’s Rugby World Cup event, which will be taking place in England. The event will now be known as the 2021 Rugby World Cup, and the name change has seen a rollout on a global scale. The goal is to raise the profile of the women’s game while eliminating any inherent or perceived bias towards men’s only competitions and tournaments that traditionally haven’t been speeding up.
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